About Us

  Back in 1973, Bill conducted business with a handshake and cash-only payments. As part of the OMC (Outboard Marine Corporation) family, Bill sold Johnson & Evinrude outboard motors, but his true expertise was in service. The business was located on Willow Avenue in Ithaca, near where The Haunt once stood. We're grateful to have folks with us today who remember the old shop and, in particular, Bill and Helen.

In the early 1990s, Gene became the second-generation owner of Moore's Outboard Center. Shortly after, the Willow Avenue location was claimed by eminent domain for the City's TCAT project. In 1993, Gene relocated the business to its current site at 3052 Dubois Rd in Ithaca. During his time at the helm, OMC was sold to BRP (Bombardier Recreational Products), which eventually discontinued the Johnson Outboards line. Gene expanded the business to include winter storage, and in 1991, his youngest son, Bryon, joined as the third generation of Moores to carry on the family legacy.

  For over 30 years, Gene and Bryon worked tirelessly together to grow the business. In 2013, Gene officially passed the torch to Bryon (and Kim), and Moore's Outboard Center became Moore's Marine, Inc., a name that better reflected the expanded range of services now offered. As the boating world continues to evolve, Bryon remains committed to upholding "old-school" values while embracing modern technologies.

In early 2020, BRP announced the end of an era, ceasing production of Evinrude outboards. Shortly after, Moore's Marine joined the Yamaha family. We are proud to serve as Certified Technicians for both Evinrude and Yamaha and look forward to continuing what Grandpa Bill started back in 1973. We eagerly anticipate the next evolution of Moore's Marine, Inc.!