About Us

  Back in 1973, Bill did business with a handshake and cash-only payments. Part of the OMC (Outboard Marine Corporation) family, Bill sold Johnson & Evinrude outboard motors, but service was his trade. The business was in Ithaca on Willow Avenue, near where The Haunt used to be. We are grateful to have folks with us today who remember the old shop, and in particular, Bill & Helen. In the early 1990's Gene became the 2nd generation owner of Moore's Outboard Center. Soon after, the Willow Ave location was claimed by eminent domain for the City's TCAT project and in 1993, Gene moved the business to its current location, 3052 Dubois Rd in Ithaca . During Gene's time at the helm, OMC sold to BRP (Bombardier Recreational Products) and soon after, stopped production on Johnson Outboards. Gene expanded the business to include winter storage, and in 1991 brought his youngest son, Bryon, on as the 3rd generation of Moore's to follow in his footsteps.   

  Working together for 30+ years, Gene and Bryon were tireless in their efforts to grow the business. In 2013, Gene officially passed the torch to Bryon and Moore's Outboard Center became Moore's Marine, Inc.; the new moniker better represented the numerous services now on offer. As the boating world continues to evolve, Bryon strives to keep "old-school" values while incorporating modern technologies. Early in 2020, BRP announced the end of an era, stopping production of Evinrude outboards; soon after, Moore's Marine joined the Yamaha family. We proudly serve as Certified Technicians for Evinrude and Yamaha and look forward to furthering what Grandpa Bill started back in 1973 and await the next evolution of Moore's Marine, Inc.!